# orderedItems[].object.content
Kicking of #STSch2023, the Swiss STS conference, #BruceLewenstein urges us to think about whom, and what kinds of knowledges, our very definitions of “science” and “technology” excludes, and to be more inclusive.

#STSswitzerland

# orderedItems[].object.contentMap.en
Kicking of #STSch2023, the Swiss STS conference, #BruceLewenstein urges us to think about whom, and what kinds of knowledges, our very definitions of “science” and “technology” excludes, and to be more inclusive.

#STSswitzerland

# orderedItems[].object.attachment[].name
Picture of Bruce Lewenstein at a lecture desk in front of his title slide which says “Citizen science, participation, inclusion… and STS”

# orderedItems[].object.content
Such a nice place to have a board meeting…

#STSswitzerland

# orderedItems[].object.contentMap.en
Such a nice place to have a board meeting…

#STSswitzerland

# orderedItems[].object.attachment[].name
Photo taken in Basel looking outside an open window that is overlooking the Rhine river and showing also the other riverside

# orderedItems[].object.content
"Valuating Words: Semantic Practices in Web Search Advertising" appears within the fantastic special issue on #SemanticMedia masterfully edited by @andrewiliadis #HeatherFord (thank you!).

They open the special issue with their thought provoking research on "fast facts", which they end by pointing towards other intriguing articles within the special issue: https://journals.sagepub.com/doi/full/10.1177/20563051231195546

# orderedItems[].object.contentMap.en
"Valuating Words: Semantic Practices in Web Search Advertising" appears within the fantastic special issue on #SemanticMedia masterfully edited by @andrewiliadis #HeatherFord (thank you!).

They open the special issue with their thought provoking research on "fast facts", which they end by pointing towards other intriguing articles within the special issue: https://journals.sagepub.com/doi/full/10.1177/20563051231195546

# orderedItems[].object.content
I'm so very stoked that it is out: "Valuating Words: Semantic Practices in Web Search Advertising"

https://journals.sagepub.com/doi/10.11 77/20563051231195549

It seems only fair to announce this here on the @AoIR instance: The article has been long in the making and undergone much valuable feedback of the @AoIR community at the AoIRs (or even IRs) and beyond. Many thanks - you know who you are!

# orderedItems[].object.contentMap.en
I'm so very stoked that it is out: "Valuating Words: Semantic Practices in Web Search Advertising"

https://journals.sagepub.com/doi/10.11 77/20563051231195549

It seems only fair to announce this here on the @AoIR instance: The article has been long in the making and undergone much valuable feedback of the @AoIR community at the AoIRs (or even IRs) and beyond. Many thanks - you know who you are!

# orderedItems[].object.attachment[].name
Screenshot of the linked webpage, which is the article as published online in the journal "Social Media + Society". The title is"Valuating Words: Semantic Practices in Web Search Advertising" and the abstract states: Much like in traditional media contexts, advertising is a key source of revenue in digital media industries. One popular form is web search advertising, which is targeted based on words. But there has been little critical empirical research into how web search advertising is achieved in practice. Based on in-depth interviews with web search advertising professionals, this article examines how these professionals make sense of Google’s “linguistic capitalism.” It identifies three salient contextual factors that influence the valuation of words (locality, semantic footprints, and governance) and four semantic practices that advertising professionals mobilize to grapple with the meaning of words when (e)valuating them (attaching meaning, ascribing intention, algorithmic association, and measuring relevance). It also reveals the importance of semantic practices for the commodification of words, which depends on, and ultimately reaffirms, Google’s semantic power. Overall, this article contributes to the critical literature on web search and meaning-making in algorithmic media."

# orderedItems[].object.attachment[].name
Schema from the article, entitled "Themes related to the valuation of words in linguistic capitalism". It shows 3 concentric circles. The innermost circle contains the label "words". It is surrounded by a circle labelled "Semantic practices", containing four such semantic practices:
- Attaching meaning
- Ascribing intention
- Associating algorithmically
- Measuring relevance.
This third and outermost circle is labelled "Contexts of (e)valuation". It contains three such contexts:
- Local specificities
- Semantic foodprints
- Governance.

# orderedItems[].object.content
@tama We’re going to have the whole “biased web search results” cycle all over again but with outputs from generative AI, aren’t we ¯\_(ツ)_/¯

# orderedItems[].object.contentMap.en
@tama We’re going to have the whole “biased web search results” cycle all over again but with outputs from generative AI, aren’t we ¯\_(ツ)_/¯

# orderedItems[].object.content
PS: The illustration is not my choice, obviously. (On our own webpage, we tried to do better than blue brain pictures: https://human-ist.unifr.ch/en/studies/master/digital-society-ma-minor-programme/ )

# orderedItems[].object.contentMap.en
PS: The illustration is not my choice, obviously. (On our own webpage, we tried to do better than blue brain pictures: https://human-ist.unifr.ch/en/studies/master/digital-society-ma-minor-programme/ )

# orderedItems[].object.content
This is the first journalistic article I am in that does not focus on my work or expertise, but on … me 😬

It’s a strange, strange sensation 🫣. But it’s in the service of promoting the new unique interdisciplinary Master minor programme “Digital Society” of the @unifr, which I coordinate.

▶️ https://www. unifr.ch/alma-georges/articles/2023/comprendre-ce-monde-qui-est-aussi-numerique

(The article is in French. English tl;dr: new #DigitalSociety Master = epitome of my career and research interests.)

# orderedItems[].object.contentMap.en
This is the first journalistic article I am in that does not focus on my work or expertise, but on … me 😬

It’s a strange, strange sensation 🫣. But it’s in the service of promoting the new unique interdisciplinary Master minor programme “Digital Society” of the @unifr, which I coordinate.

▶️ https://www. unifr.ch/alma-georges/articles/2023/comprendre-ce-monde-qui-est-aussi-numerique

(The article is in French. English tl;dr: new #DigitalSociety Master = epitome of my career and research interests.)

# orderedItems[].object.attachment[].name
Screenshot of the beginning of the article linked. It is in French and illustrated by a blue neuronal graphic.

# orderedItems[].object.content
@thestrainingstudent Ha! Now that you mention it, this is indeed a prevalent genre…

# orderedItems[].object.contentMap.en
@thestrainingstudent Ha! Now that you mention it, this is indeed a prevalent genre…

# orderedItems[].object.content
@commodon Thanks :) (Obviously no need to apologize)

# orderedItems[].object.contentMap.en
@commodon Thanks :) (Obviously no need to apologize)

# orderedItems[].object.content
@commodon Thanks. No rush. Enjoy the conference!

# orderedItems[].object.contentMap.en
@commodon Thanks. No rush. Enjoy the conference!

# orderedItems[].object.content
@commodon All good, thanks. I’ve already been aware and just switched servers. Thank you for your work.

# orderedItems[].object.contentMap.en
@commodon All good, thanks. I’ve already been aware and just switched servers. Thank you for your work.

# orderedItems[].object.content
I’ve just nostalgically told someone how much I owe to twitter: it taught me about inequalities, intersectionality, and much more; it introduced me to academics who inspired me as well as #AoIR, and it informed me of what mattered yo me via my well curated feed.

TBH using Mastodon on an AoIR server revives that feeling of openness and possibility!

Time will tell…

# orderedItems[].object.contentMap.en
I’ve just nostalgically told someone how much I owe to twitter: it taught me about inequalities, intersectionality, and much more; it introduced me to academics who inspired me as well as #AoIR, and it informed me of what mattered yo me via my well curated feed.

TBH using Mastodon on an AoIR server revives that feeling of openness and possibility!

Time will tell…

# orderedItems[].object.content
I’m currently in Montréal at the fantastic(un)stable diffusions conference #unstable23 organized by @fenwick & team.

-> https://machineagencies.milieux.ca/uns table-diffusions/

# orderedItems[].object.contentMap.en
I’m currently in Montréal at the fantastic(un)stable diffusions conference #unstable23 organized by @fenwick & team.

-> https://machineagencies.milieux.ca/uns table-diffusions/

# orderedItems[].object.attachment[].name
Photo of Fenwick McKelvey at a lecture desk in front of a screen showing the closing slide of the conference

# orderedItems[].object.content
#introduction
My first in-person #AoIR was in 2015 and I identify as an Internet Researcher ever since.

I am a Senior Researcher & Lecturer at the interdisciplinary Human-IST institute (@unifr), coordinating the new Master in #DigitalSociety, and a Senior Researcher in the #ShapingAI project at the HIIG Berlin. In addition, I am the President of the Swiss Federal Media Commission #EMEKCOFEM.

My research interests are, broadly speaking #STS, #DigitalSociology, #AIgovernance + #AIethics.

# orderedItems[].object.contentMap.en
#introduction
My first in-person #AoIR was in 2015 and I identify as an Internet Researcher ever since.

I am a Senior Researcher & Lecturer at the interdisciplinary Human-IST institute (@unifr), coordinating the new Master in #DigitalSociety, and a Senior Researcher in the #ShapingAI project at the HIIG Berlin. In addition, I am the President of the Swiss Federal Media Commission #EMEKCOFEM.

My research interests are, broadly speaking #STS, #DigitalSociology, #AIgovernance + #AIethics.

# orderedItems[].object.content
HELLO WORLD (again)

Moving here, to @annajobin(@)aoir.social (from
https://mastodon.online/@annajobin)

Many thanks to #AoIR @admin1 & everyone involved for your leadership in setting up this instance!

# orderedItems[].object.contentMap.en
HELLO WORLD (again)

Moving here, to @annajobin(@)aoir.social (from
https://mastodon.online/@annajobin)

Many thanks to #AoIR @admin1 & everyone involved for your leadership in setting up this instance!

# orderedItems[].object.attachment[].name
Screenshot of the AoIR invitation e-mail (partial)